WORLD001
NINFAS
World 001:
NINFAS
Description:
a consumer goods brand focused on revitalizing a category that has kept itself mundane, rooted in legacy, and reliant “all natural” aesthetics - which makes it hard to stand out
package design, brand design, aesthetic marketing, concept development, recipe conception
Tags:
my world 001:
Ninfas
Tags:
package design, brand design, aesthetic marketing, concept development,
recipe conceptualization
Description:
a consumer goods brand focused on revitalizing a category that has kept itself mundane, rooted in legacy, and reliant “all natural” aesthetics - which makes it hard to stand out
inspiration
While taking a solo trip to Mexico City in 2023 (a “last trip” before I started culinary school), I visited the Museo Soumaya, a museum with an art collection of over 66,000 works, both Mexican and European artists.
On the third (or maybe fourth) floor of the museum, I came across a statue entitled Ninfas by Vittotorio Caradossi, of two angelic “nymphs” swirling around each other. The statue inspired a pause for its design and beauty, but also inspired an appreciation in that moment for the divine feminine.
Diving deeper into my knowledge of “nymphs” in myth and lore, I began to envision Ninfas as a brand representing the modern, free-spirited, bombastic, and alluring femme, understanding in their natural beauty but elevated through the “magic” of intensity.
And then, the connection to preserves and jammed-fruits became clearer; taking naturally delicious, universally-used, and a “blank-canvas-of-a-product” typically associated with a “housewife” or “domestic” lens and bringing it into a more exploratory, elevated, and enticing form.
brand elements
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figure 3
the Ninfas logo was made in the style of punk rock defiance, a hand-written script that drew on the bombastic spirit and rebellion of the brand. The contrasting to the product itself (i.e. jelly and jam) is a pure illustration of what the brand means: balance, unexpectedness, and authenticity. Pretty and feminine and dark and bold.
sound
Euro-punk, ethereal-pop, flecks of sultry R&B, femme dark rap
materials
Bare Skin and Lace, Jewels, Naturo-Realistic, Metal, Florals
vibe
Unapologetic, Alluring, Dark, Mischievous, Self-Assured
spiritual leader(s)
Doja Cat, Elvira, Arca, Poppy, Vivienne Westwood, Alex Consani, Doecchi, FKA Twigs
logo
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the Ninfas logo was made in the style of punk rock defiance, a hand-written script that drew on the bombastic spirit and rebellion of the brand.
The contrasting to the product itself (i.e. jelly and jam) is a pure illustration of what the brand means: balance, unexpectedness, and authenticity. Pretty and feminine and dark and bold.
brand core
sound
(Euro-punk, ethereal-pop, flecks of sultry R&B, dark femme rap)
+
materials
(Bare Skin and Lace, Jewels, Naturo-Realistic, Metal, Florals)
(Unapologetic, Alluring, Dark, Mischievious, Self-Assured)
+
(Doja Cat, Elvira, Arca, Poppy, Vivienne Westwood, Alex Consani, Doecchi, FKA Twigs)
aspiration
+
vibe
color palette
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NINFAS
welcome to the world of
color palette
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fantastical, sultry, sensual, vivid, and futuro-realistic;
taking inspiration from the natural world and feminine design, anatomy, and sexuality to create provocative and surreal imagery;
Contrasting soft and hard to create an empowering and punk-rock feel with a sexual flare
visual world / aesthetic
persona
a Ninf/Nymf/Nimf is a “natural” badass - no copying, no cosplaying, no imitation. They’re innate sense of self and aesthetic make them stand out and invigorate those that see them. Akin to a “siren” in the modern and mythic understanding of the term.
package design
Organic feeling, wide mouthed, fractal based, transparency, made of nature itself
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package design
Organic feeling, wide mouthed, fractal based, transparency, made of nature itself
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food design
featuring numerous flavors of fruits/berries/ vegetation that create a “swirl” or harmonious combination within the bottle, providing varying flavor experiences depending on the exact retrieval of the product
ice meets fire, hot meets cold, the cooling and lush sensation of strawberry with a spark or tang of kiwi
every iteration has elements of an “instigator” - a spice or element that brings the palette to life and enacts an interesting and tantalizing mouthfeel (e.g. sichuan peppercorn)
inspiration
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dripping globs of Ninfas jam to show that beauty and art means messiness and organic-ness
growing out and up to mimic nature, with surprising pops of acid, bitter, tart, salty, and spice to surprise
example Ninfas concepts
a collection of small bites, something to hold in your hand as you enchant those around you
sweet and savory offerings to balance out the indulgences of the ninfs in attendance
experience design
a harmonious blend of elemental and tech-inspired symbolism, invoking nature’s intricate relationship with the modern world. An idealistic representation of a balanced future, blending the natural, supernatural, and digital worlds seamlessly
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launching the Ninfas brand and product would be a pop-up experience that brings to life the ethereality and spirit of what being a “Ninf” means
blending natural world elements into the spacial design itself would lend to a very organic photo-capturing opportunity of the product with its target personas with a very brand-world representative backdrop
the experience would feature tasting stations and a bar setting to allow guests to sample the Ninfas product, set to the backdrop of a curated musical experience to bring the energy to the space;
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want to see more of Ninfas?
check out more inspiration in the Pinterest board below
want to hear more of Ninfas?
check out the Ninfas playlist on Spotify